Eco-conscious Fashion & Textiles Innovation

Your guide on the journey from eco-awareness to building an eco-business  

Image by Mike Petrucci

Business Model


Think like a pioneer. Discover opportunities for doing business differently to how you are today. Including circular economy options. Enable your business to adapt, change and flourish. Not only become a market leader but create the new market! Transform your business and be an environmental steward at the same time!

Material & Product Innovation


Flex your eco credentials and reinvigorate your offering through innovation at the material or product level.  Refreshing your offering signposts you as a future facing organisation, differentiates you from the crowd, and gives you something to shout about.

Photo by Mike Petrucci on Unsplash


Research & Writing 

Putting yourself in your clients shoes, figuring out what is important to them and developing a closer relationship with your client is vital. Using bespoke research to unearth valuable insights gives you confidence in the decisions you make.

Producing provoking articles helps develop your position as a thought leader and keeps your clients interested. Using your platform to be part of the change the fashion & textiles industry is undergoing is a brilliant thing to do!

Photo by Aaron Burden on Unsplash


Workshops & Events

Develop your team’s innovation skills, dedicate time and space to creative thinking. Use this time to crack a tough challenge or develop an action plan for a project and have fun at the same time!

A range of workshops are available that can help you on your innovation adventure, from introductory creative thinking through to bespoke innovation expeditions.  Learn how to flex your innovation muscles, techniques for creative problem solving and ways you can venture into the unknown and discover opportunities for yourself.

Photo by Lina Castaneda on Unsplash

Meet AMC 

Creative Orange Studio
Eco-Innovation Guide

An early fascination with materials and colour sparked my career in textiles for interiors and fashion that has spanned 30 years. I have a unique perspective, forged through roles as a scientist, designer, developer and technologist, working at all levels of the supply chain from manufacturing to retail.

As well as being based in the UK & USA working for companies including Interface, Target and Marks and Spencer, I have travelled all over the world working with regional teams and suppliers.

Lately I’ve augmented my practical experience of innovation in the field with an MA Innovation Management (Distinction) from Central Saint Martins in London. I lecture about textiles and business at Ravensbourne University and University of Creative Arts.

A certified facilitator, a member of the Textile Institute and a fellow of Royal Society of Arts, Manufactures and Commerce (RSA).

curious experimenter

maker & thinker

the weaving poet

big fan of care

lover of the colour orange

creative being

lifelong learner & lecturer

researcher & writer

owns so many books

obsessed by maps

multi, trans & inter-disciplinary



let's make that in Lego®



Photo Credit: S J Newton


What is an innovation guide anyway?

guide (n.) mid-14c., "one who shows the way,"

(online etymology dictionary)


Think Sherpas in the Himalayas, Maria whose knowledge about 16th century renaissance painting blew you away on that unforgettable tour of the Vatican, or Ellis who had you in stitches on that open top bus trip around London, and now you can't pass a certain station without singing that Abba song in your head.

A guide is someone who goes with you on a journey, they can share their knowledge, but much more they give you the confidence to go somewhere you haven't been before, they can show you the way. A guide has exploration skills which enable them to make sure you are OK, and on the way you will learn something and have a laugh too. 

It's the same with an innovation guide. I will go with you on your innovation journey whether that is for a few hours, a few days or a longer expedition. Equipped with skills honed over many years, I will take care of you.


Along the way we will explore,discover and laugh together!


"Ann Marie has the ability to think broadly around a subject and link different aspects of a topic, giving her work in a very original style whilst adhering to the original brief."


-Kate Berry, Director, QHQ

Your eco-innovation adventure starts here!

Thanks for getting in touch, you will be hearing from AMC soon!

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